5 key tips for making your car catalog on TikTok work with Dealcar

The automotive market is changing, and TikTok has become a key channel for dealerships and car sales that want to increase their visibility, connect with new customers, and sell more vehicles.

With its visual, dynamic, and direct format, TikTok is not just a social network: it’s an interactive showcase. Thanks to the integration of the Dealcar car catalog, you can showcase your inventory in an automated way and generate qualified leads directly from the platform.

Whether you’re an official dealer or a multi-brand car sales business, here are 5 essential tips to make your catalog on TikTok perform at its best. Additionally, we’ll tell you what mistakes to avoid if you want to stand out from the competition.

1. Pay maximum attention to your vehicle listings

The first impression is crucial. Each car should have:

• Quality photos, well-lit and without distractions.

• Short and engaging videos that showcase key details like the interior, exterior, and the dashboard.

• Clear and complete data: price, kilometers, fuel type, year, emissions, etc.

Professional content builds trust and improves conversion.

2. Use filters and tags to facilitate the search

Help users find the perfect car:

• Organize your catalog by brand, model, year, type, or price.

• Add relevant tags: “electric,” “ideal for city,” “family,” etc.

• The easier it is to navigate your catalog, the more likely you are to generate leads.

A well-structured catalog increases dwell time and interaction rate.

3. Respond quickly to each inquiry

On TikTok, interest arises in the moment. If someone requests more information or a test drive, the response time can make the difference between closing or losing a sale.

With Dealcar, the leads generated on TikTok are integrated directly into your CRM, allowing you to act quickly and effectively.

4. Connect through content

TikTok is a social network based on interaction, not just promotion. What can you do?

• Respond to comments and messages in a friendly manner.

• Post explanatory videos or comparisons between models.

• Show transparency in every post: highlight both the positives and the points to review about the car.

Creating useful and authentic content builds a trusted community around your brand.

5. Automate your TikTok catalog with Dealcar

With Dealcar, you can publish your inventory on TikTok automatically and keep it updated, without the need for manual input. Some key advantages:

• Real-time synchronization of stock: sold cars disappear from the catalog.

• Direct qualified leads from TikTok.

• Total integration with your CRM, without any intermediate steps.

This allows you to save time, avoid errors, and focus on closing sales.

Haven’t connected your catalog with TikTok through Dealcar yet?

If you are already part of Dealcar, request the activation of this feature from our team. And if you are not yet using Dealcar in your dealership, this is the perfect opportunity to start publishing on the channels where your future customers are.

Start today to generate more visibility and qualified contacts thanks to TikTok and Dealcar.