How to position your dealership's website on Google: a practical guide to local SEO
6 Jun 2025
Having an attractive website is no longer enough. If your dealership doesn’t appear at the top of Google when someone searches for “buy used car in [your city],” you are losing sales every day. Local SEO is key to attracting organic customers and stopping reliance solely on portals or paid advertising.
In this blog, we explain how to position your dealership's website on Google step by step, with strategies applicable from today.
What is local SEO and why is it vital for a dealership?
Local SEO consists of optimizing your online presence to appear in geo-targeted search results. For example:
“buy used car in Zaragoza”
“free appraisal used car Madrid”
“trusted dealership in Valencia”
This type of search reflects a high purchase intent and usually ends in contact or a visit.
📍 Optimize your Google Business Profile (formerly Google My Business)
Your profile on Google is the first digital impression for many users. You must:
Claim and verify your business
Add exact address, hours, and contact information
Upload real photos of the dealership and vehicles
Include local keywords in the description
Request reviews from your satisfied customers (and respond to them)
💡 Extra tip: Respond to reviews with keywords like “Thank you for trusting our dealership in Seville.”
🛠️ Improve the on-page SEO of your website
Your website should be designed to please both Google and your customers. Apply these points:
1. Local keywords
Use phrases like:
“used vehicles in [city]”
“guaranteed second-hand cars”
“buy car online in [locality]”
2. Clear and friendly URLs
Example: yoursite.com/stock/renault-clio-used-barcelona
3. Optimized meta tags
Each page should have:
SEO Title with keyword: “Used Cars in Madrid | Dealership Name”
Attractive Meta Description: “Discover certified second-hand cars in Madrid. 100% online financing and delivery in 24h.”
4. Images with ALT text
Optimize all images (vehicles, facilities) with relevant descriptions. Example: alt="Seat Ibiza 2022 in Málaga dealership"
🔗 Acquire local backlinks
Google values incoming links from local or thematic sites. You can achieve them by:
Collaborating with workshops, insurers, or automotive blogs
Appearing in directories like Yellow Pages, QDQ, or local guides
Publishing press releases in media outlets in your area
📱 Mobile First: your website must be fast and adaptable
More than 70% of traffic to dealership pages comes from mobile. Google penalizes slow or poorly adapted websites.
Do this:
Optimize images so they aren’t too heavy
Use a responsive design that looks perfect on mobile
Avoid aggressive pop-ups or banners that interrupt
Create useful and consistent content
Publishing content regularly helps with positioning. Some ideas:
Blogs like: “Mistakes when buying a used car in [city]” or “How to finance your car in [city]”
Downloadable guides: “Checklist to sell your car easily”
Videos of the appraisal or delivery process
💡 Pro tip: If you use a platform like Dealcar, you can integrate an optimized blog directly and easily manage posts.
Measure and improve with free tools
Install:
Google Search Console to see how you reach users
Google Analytics 4 to know which pages perform best
Google PageSpeed Insights to improve speed
Conclusion
If you apply these actions consistently, your website will start climbing positions on Google and attract qualified traffic without cost per click. Local SEO is a long-term investment that positions you as the reference dealership in your city.
Do you want a website optimized for SEO without complications?
🔗 Contact Dealcar and digitalize your online presence starting today.
