How to use Google reviews to attract more customers to your dealership

In the competitive world of buying and selling vehicles, trust is everything. And in 2025, that trust starts with Google. Online reviews have become one of the most decisive factors when choosing a dealership. In fact, according to various studies, more than 90% of users read reviews before contacting a local business.

If you want to attract more leads, generate credibility, and close more sales, learning to manage your reviews is key. In this blog, we explain how to get them, how to respond to them, and how to use them to increase visits and conversions.

🚀 Why Google reviews are so powerful

• They increase local ranking on Google Maps

• They generate immediate trust without you having to say a word

• They reflect the real experience of your customers

• They are free and scalable

Google prioritizes businesses with more reviews and better ratings in local results. If a potential customer searches for “car dealership in [your city],” reviews can be the deciding factor for choosing you over your competition.

✅ How to get more authentic reviews

1. Ask for the review right after a positive experience

Seize the moment of handing over the car or a good interaction. Ask the customer for a review on the spot, even with a printed QR or a direct link.

Tip: Use a template like this on WhatsApp:

“Thank you for trusting us! Your opinion helps us a lot. Could you leave us a review on Google? 🙏 Here’s the link: [link]”

2. Make it easy

The fewer steps, the better. Use tools like:

• Google Review Link Generator

• QR Code at the counter

• Email or SMS templates

3. Offer a small incentive

Without buying opinions, you can give something symbolic:

• Free review

• Discount on maintenance

• Fuel voucher

💬 How to respond to reviews (positive and negative)

Responding to reviews conveys professionalism and closeness. Here are some tips:

✳️ Positive:

Thank with the customer's name and mention what they appreciated.

“Thank you, Marta! We are glad you liked the service and the quick delivery. Enjoy your new car!”

❌ Negative:

Respond calmly, show that you take the experience seriously, and offer a solution.

“We regret what happened, Javier. We are reviewing your case to give you a quick solution. Thank you for your feedback.”

Never ignore a negative review. A well-written response can turn a crisis into an opportunity.

📣 How to leverage your best reviews

1. Highlight them on your website

Use Google Reviews widgets or create a section “What our customers say”.

2. Include them in your ads

Use real quotes in banners, flyers, or social media:

“Very attentive, quick, and transparent. I will definitely repeat!” – Laura G.

3. Take screenshots for social media

Publish screenshots of real reviews as social proof. Add the sold car and a photo of the customer if possible.

📝 How a customer can leave a review on Google step by step

Including this small tutorial on your website or in a template helps facilitate the process for your customers:

✅ From mobile

1. Open Google Maps or the Google app.

2. Search for the name of your dealership.

3. Tap your profile.

4. Swipe to “Reviews” and click “Write a review”.

5. Choose from 1 to 5 stars.

6. Write your experience.

7. (Optional) Add a photo.

8. Click “Publish”.

✅ From computer

1. Access Google or Google Maps.

2. Search for the name of the dealership.

3. Click on “Write a review”.

4. Add stars, opinion, and publish.

✅ Conclusion

Google reviews are not just opinions: they are a free and powerful sales tool. With a good strategy to ask for them, manage them, and take advantage of them, your dealership can gain visibility, trust, and customers.