Sales success: these are the most popular used cars in Spain in 2023
29 Feb 2024
The used car market in Spain has had a positive year in 2023. Sales have increased by 12% compared to the previous year, reflecting the growing popularity of second-hand vehicles among Spanish buyers. What are the most successful models? We analyze the trends and the 10 best-selling cars of the year.
The preference for SUVs: a trend that consolidates
Without a doubt, the type of car that has seen the most success is SUVs (Sport Utility Vehicles). More than half of the vehicles sold belong to this category. Buyers appreciate the qualities of SUVs: greater height, off-road capability, spacious cabin, and large trunk. Additionally, the range of models is very wide, from compact urban vehicles to large all-terrain vehicles.
Among SUVs, the medium and compact sizes account for most of the sales. Urban vehicles like the Seat Arona, with an affordable price and ideal dimensions for the city, are very popular. On the other hand, medium-sized models like the Hyundai Tucson offer more space and capacity without sacrificing comfort.
The 10 best-selling cars in Spain in 2023
The ranking of the most successful second-hand cars in sales during 2023 has been as follows:
Dacia Sandero
Seat Arona
Toyota Corolla
MG ZS
Peugeot 2008
Hyundai Tucson
Citroën C3
Volkswagen T-Roc
Toyota C-HR
Fiat 500
Detailed analysis of the most popular models
1. Dacia Sandero: the undisputed leader
Once again, the Romanian utility vehicle ranks as the best-selling second-hand car. Its low prices, starting from €8,000 in the used market, and its good quality-price ratio are its strong points. The Sandero stands out for its spaciousness, low maintenance costs, and availability of affordable spare parts. It is available in various diesel and gasoline engines that cater to all sorts of needs.
2. Seat Arona: the favorite that does not give ground
The urban vehicle from Seat has been ranking among the top spots for years. Its compact dimensions are ideal for city driving, and its attractive design convinces buyers. Additionally, it is a reliable car with low usage costs. The expandable 400-liter trunk and the numerous customization options are other incentives that make it very popular in the used car market.
3. Toyota Corolla: the bet on efficiency
Toyota continues to reap successes thanks to the Corolla, a hybrid compact that stands out for its reliability and low consumption. The self-charging hybrid technology is an essential attraction for many buyers, who appreciate being able to drive in electric mode in the city without the need to plug it in. On the other hand, the dynamism and comfort of driving are highly valued. An ideal car for family or work use.
3. MG ZS: the rise of a Chinese brand
The emergence of MG with models like the ZS demonstrates that Chinese cars have improved significantly. This small SUV offers very complete equipment with numerous driving assistance and infotainment systems at a competitive price. Its eye-catching design and efficient engines (including 100% electric) have also resonated with the public. Undoubtedly, it is a brand to watch closely in the future.
Peugeot 2008: consolidation in the market
Peugeot is having a great moment in Spain, and the 2008 is a key model in its strategy. This urban crossover has made a significant impact and ranks among the best sellers thanks to its wide range of engines (gasoline, diesel, and electric), technological equipment, and driving dynamics. The 2008 is designed for intensive use, with a trunk of up to 1,467 liters that is very usable.
Hyundai Tucson: the successful medium SUV
The Tucson is another SUV that has earned a place in the hearts of Spanish buyers. This medium-sized model offers a bold design, a spacious interior, comfortable driving, and a variety of engine options including diesel, gasoline, conventional hybrids, and plug-in hybrids. The Korean SUV is available from €26,525.
Citroën C3: the French utility that remains on the list
The Citroën C3 is another utility vehicle that remains on the list of best sellers in Spain. This model stands out for its attractive and youthful design, as well as its wide range of engines and customization options. The C3 offers a good quality-price ratio, with prices starting from €15,795.
Volkswagen T-Roc: the German compact that closes the ranking
The T-Roc is a compact SUV from Volkswagen that has managed to secure a spot in the top 10 best-selling cars in Spain in 2023. This model stands out for its modern and attractive design, as well as its wide range of engines and equipment levels. The Volkswagen T-Roc starts from €30,230.
Factors influencing the decision to buy cars
Beyond specific models, there are several factors influencing buyers' choices when deciding on one car or another in the second-hand market:
Seeking maximum energy efficiency, both in hybrid and next-generation diesel engines.
Growing importance of connectivity and infotainment systems.
Preference for SUVs and crossovers, which are more versatile and have better spaciousness.
Models with medium dimensions: neither too big nor too small.
Competitive prices. Sometimes, the more basic engines are preferred.
Reliability and reduced usage costs due to affordable spare parts.
Coches.net and its role in the used car market
Undoubtedly, specialized portals like Coches.net have consolidated as a key player in the second-hand vehicle market. Buyers appreciate being able to easily access a wide stock of offers with all technical specifications, as well as having objective information on market prices, ratings, comparisons, etc.
At the same time, Coches.net provides a great showcase for private and professional sellers, who can give maximum visibility to their ads. Aspects like lead management, SEO positioning, or qualified visits are fundamental to increasing selling probabilities.
How to choose the ideal car for my dealership?
When buying a used or semi-new car, it is essential to follow a strategy that allows for quick turnover and acceptable margins.
Establish the models that statistically sell best at your dealership.
Avoid problematic brands, models, or mechanics, no matter how much they sell. They are good for today but bring trouble for tomorrow (bad reviews, excessive warranty costs).
Research the brands and models that have the highest demand online. With tools like Google Keyword, we can obtain a lot of information.
Consult opinions and comparisons from experts and users.
Check the vehicle's history and request a traffic report.
Inspect the car in person and, if possible, take a test drive.
We recommend specializing in a range of vehicles (low cost, premium..), and building that brand image.
Conclusions and future perspectives
The used car market in Spain continues to grow and consolidate as an attractive option for buyers. SUVs and medium-sized vehicles remain the most in demand, while energy efficiency and connectivity are becoming increasingly important in the buying decision.
Specialized portals like Wallapop play a fundamental role in this market, facilitating the search and comparison of vehicles, as well as the visibility of ads. In the future, it is expected that the demand for electric and hybrid cars will continue to rise, and that buyers will continue to seek vehicles that offer a good quality-price ratio and a pleasant buying experience.
