How to manage dealership leads and convert them into sales with Dealcar
24 Jan 2025
The importance of good lead management in dealerships
In the competitive automotive market, leads represent potential customers interested in our vehicles. Efficiently managing these leads is essential to maximize sales and ensure the dealership's success. Each lead is an opportunity, and losing one can mean one less sale.
What is a lead in the automotive industry?
A lead is a potential contact that has shown interest in our vehicles or services. It can come from various sources:
Car advertisement portals
Dealership's website
Social media
Referrals and recommendations
The value of a quick response
Studies show that contacting a lead within the first 5 minutes increases the chances of conversion by up to 100%. The speed of response not only demonstrates professionalism, but also enhances the customer experience and increases the probability of closing the sale.
The key role of a CRM in lead management
A CRM (Customer Relationship Management) is an essential tool for organizing and managing all leads efficiently. A CRM specifically designed for dealerships allows for centralizing information, tracking follow-ups, and improving communication with potential customers.
Advantages of having a CRM on mobile
In the digital age, mobility is a decisive factor. Having a CRM accessible from mobile offers multiple benefits:
Immediate response: Address inquiries and requests in real time.
Updated information: Access customer and vehicle data from anywhere.
Increased productivity: Manage tasks and follow-ups without being tied to an office.
Improved communication: Facilitates contact with clients through calls, messages, or emails from the same platform.
Dealcar offers a mobile application that puts your entire dealership in your pocket, allowing you to work smarter and more efficiently.
How Dealcar optimizes lead management
Dealcar is more than just a CRM; it is a comprehensive solution designed specifically for dealerships and resellers. It centralizes lead management, streamlines processes, and improves the conversion rate.
Connection with car advertisement portals
Most leads come from portals where cars are advertised. Dealcar connects with these portals, allowing:
Multi-publishing: Synchronize your stock with your website and portals like Coches.net, Wallapop, AutoScout24, among others.
Unique message inbox: Receive and manage all messages from the portals in one place.
Automatic update: Keep your vehicle information updated across all platforms.
Unique inbox: Save time and don't miss opportunities
With Dealcar, forget about checking multiple platforms and emails. Centralize all inquiries in a single inbox, which allows you to:
Respond faster to potential clients.
Not lose any lead due to forgetfulness or information saturation.
Organize and prioritize contacts based on their level of interest.
Key functionalities of Dealcar to convert leads into sales
Total stock management
Keep all your vehicle information in one place. With Dealcar you can:
Assign documents to each vehicle, avoiding errors and saving time.
Organize expenses associated with each car, knowing exactly how much you earn on each sale.
Control the statuses of your vehicles, from purchase to sale.
Efficient sales manager
Activity scheduling: Set reminders and appointments to follow up with your leads.
Interaction history: View all interactions with each client, improving the personalization of service.
Data analysis: Generate reports and metrics that will help you improve your sales strategies.
Integration with mobile devices
The Dealcar mobile application allows you to:
Respond to leads in real time.
Access customer and vehicle information from anywhere.
Receive immediate notifications when new leads come in.
Improving the conversion rate with Dealcar
Implementing Dealcar in your dealership can:
Increase leads by 14% generated from your website.
Save up to 3 hours a week on administrative tasks.
Improve customer satisfaction, thanks to faster and more personalized service.
Success stories: Dealerships that have increased their sales with Dealcar
MotorPro: Increase in reservations
> "When it comes to making a reservation for a vehicle, it is much easier for the customer and they are more willing to make the reservation through Dealcar. Instead of sending them the proforma invoice, I send a personalized quote. It is much easier for the customer and they are more inclined to do it." > > Alberto Serrano - Owner of MotorPro
AMC Automotive: Differentiation and increase in leads
> "I have been seeing the possibilities of the web templates and the truth is that it is perfect. I have a lot of variety and now I can differentiate myself from the competition. Moreover, we are generating quite a few leads through the web. I love it." > > Miguel Zamorano - Owner of AMC Automotive
Los Cubos Automoción: Efficient management and expansion
> "I am delighted with Dealcar. I think it's a powerful tool, no, more than that. It allows me to save a lot of time and we are going to expand our portals thanks to this. Also, I easily manage our fleet of 30 vehicles, the clients, and the messages." > > Mariano - Manager of Los Cubos Automoción
Dealcar is for all types of dealerships
Multi-brand resellers
Centralize your dealership on a single platform.
Manage your stock, communications, and sales from anywhere.
Sales Management
Boost your dealership without cars to the next level.
Optimize your processes and increase your sales opportunities.
Official Dealerships
Launch your digital multi-brand dealership and diversify your business in 24 hours.
Broaden your reach and reach more potential customers.
Save time and money with Dealcar
No permanence
Try Dealcar with no commitments. If we don’t convince you, you can unsubscribe at no additional cost.
Plans tailored to you
For dealerships of all sizes. We offer plans that fit your needs and budget.
Personalized support
A dedicated person will accompany you so you can dedicate time to what is important and sell more from the start.
Conclusion: Take your dealership to the next level with Dealcar
In such a dynamic market as the automotive industry, adapting and using tools that optimize management is essential. Dealcar not only provides you with a CRM tailored to your needs, but also offers comprehensive solutions to improve your processes, increase your sales, and provide better service to your customers.
Do not wait any longer to transform lead management in your dealership and take your sales to the next level. Dealcar is the tool you need to stand out in the current market.
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Do you have any questions? Contact us!
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*Simplify the management of your dealership and convert more leads into sales with Dealcar.
