
Best platforms to sell cars in Spain
27 Jan 2025
Content Index
Autoscout24
Autocasión
Milanuncios
Wallapop
Coches.com
Google Vehicle Ads
TikTok
Instagram
Facebook Marketplace
To simplify the management of your ads across multiple platforms, consider using a multi-publisher like DealCar. These tools allow you to publish and manage your car sale ads in one place, saving time and effort.

Coches.net
Advantages of Coches.net
Wide audience: Being one of the most visited portals, your ad will have greater exposure. According to Coches.net, the website has over 5 million monthly visitors.
Advanced tools: Allows you to include photographs, videos, and a detailed description of your vehicle. Users can include up to 20 photos and a 2-minute video in their ads.
Precise filters: Buyers can easily find your car thanks to its advanced search filters. Data from Coches.net shows that these filters help users find the right car 30% faster.
Additional services: Offers premium options to highlight your ad and increase the chances of sale. These packages can generate a 50% increase in inquiries, according to their internal data.
Why choose Coches.net?
If you seek professionalism and reach, Coches.net is your best option. Its intuitive platform and additional services help you maximize the visibility of your ad, reaching an interested audience ready to buy.
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Autoscout24
Advantages of Autoscout24
International reach: If you are willing to sell your car to buyers outside Spain, this is your platform. Autoscout24 operates in 18 European countries, giving sellers access to a potential market of over 300 million car buyers.
User-friendly interface: Posting an ad is simple and quick.
Price comparison: Offers tools to compare prices and value your car properly.
Security: Has verification systems to ensure safe transactions. Autoscout24 reports that its verification systems have helped reduce fraud cases by 75% compared to other classified sites.
Why choose Autoscout24?
For those looking to expand their market beyond borders, Autoscout24 offers the opportunity to reach buyers throughout Europe, thus increasing the chances of sale. It is worth noting that Autoscout24 and Autocasión belong to the same group, Sumauto.
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Autocasión
Advantages of Autocasión
Specialization: Focused on the automotive sector, it attracts specific buyers. The specialized automotive audience of Autocasión represents more than 70% of its total traffic.
Services for professionals: Offers advanced tools for dealerships.
Online valuation: Helps estimate the value of your car before selling it. The car valuation tool from Autocasión has been used by over 1 million users.
Quality content: Articles and tips that attract motor enthusiasts.
Why choose Autocasión?
If you are a dealer or an individual looking for a specialized platform, Autocasión provides you with the tools and the right audience to sell your car efficiently. Autocasión and Autoscout24 are part of the same group, Sumauto.
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Milanuncios
Advantages of Milanuncios
- Free: Posting ads is cost-free.
- High traffic: Millions of users visit the platform daily.
- Simplicity: Creating and editing ads is very easy, no complications.
- Variety of categories: Although not specialized only in cars, its automotive section is very popular.
Why choose Milanuncios?
If you seek a cost-free option with great visibility, Milanuncios is an excellent choice. Ideal for those wanting to reach a broad audience without spending money on postings. It is also worth mentioning that Milanuncios is owned by Adevinta, just like Coches.net.
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Wallapop
Advantages of Wallapop
- Local sales: Facilitates contact with buyers close to your location.
- Integrated chat: Communicate easily with interested parties through the app.
- Photos from mobile: Upload images of your car directly from your smartphone.
- Popular among youth: Reaches a younger and more tech-savvy audience.
Why choose Wallapop?
If you prefer quick and direct interactions with local buyers, Wallapop is the right platform. Its focus on proximity facilitates personal and agile transactions.
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Coches.com
Advantages of Coches.com
Large user base: Coches.com is one of the largest and most influential car sales portals in Spain, with millions of monthly visitors.
Advanced tools: Allows detailed ads with multiple photos, videos, and extensive descriptions.
Powerful search filters: Buyers can easily find your vehicle thanks to advanced search filters by features, price, location, etc.
Featured advertising: Offers premium advertising options to make your ad stand out from the competition.
Why choose Coches.com?
Coches.com is an excellent option if you are looking for a consolidated platform, with high traffic and advanced publishing and searching tools. Its large user base and promotional options can be key to achieving a quick and successful sale.
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Google Vehicle Ads
Google Vehicle Ads is a relatively new tool that allows sellers to show their ads directly in Google searches related to vehicles.
Advantages of Google Vehicle Ads
- Massive reach: You appear in the most relevant Google searches. Google Ads data shows that vehicle-related searches represent more than 2% of all searches on Google.
- Efficient targeting: You reach truly interested buyers. Google Vehicle Ads allows targeting based on factors such as location, price range, and vehicle type, resulting in a 25% higher click-through rate.
- Integration with Google Ads: You can manage your campaigns from the Google advertising platform.
- Real-time data: Access statistics and adjust your strategies.
Why choose Google Vehicle Ads?
To maximize visibility on the internet and harness the power of the most used search engine, Google Vehicle Ads is a powerful tool and the future for increasing your sales opportunities.
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TikTok
Advantages of TikTok
- Young audience: Access a growing young audience. TikTok reports that 60% of its users in Spain are between 18 and 34 years old.
- Viral content: The chance of your ad going viral is high. TikTok videos with the hashtag #carsoftiktok have generated over 1 billion views.
- Creativity: Allows you to showcase your car in an innovative and attractive way.
- Targeted advertising: Paid advertising options to reach your target audience.
Why choose TikTok?
If you want to stand out and reach a new audience, TikTok is the place to be creative and showcase your car in a way that captures attention and generates interest. New platforms like TikTok can help you a lot.
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Advantages of Instagram
- Visual focus: Images and videos are central, perfect for showcasing your vehicle.
- Stories and Reels: Different formats to interact with potential buyers.
- Hashtags: Use relevant tags to increase visibility.
- Advertising: Highly targeted paid ad options.
Why choose Instagram?
If you want to reach a wide audience and showcase your car with high-quality images, Instagram provides you with the tools to stand out and attract potential buyers.
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Facebook Marketplace
Advantages of Facebook Marketplace
- Large audience: Millions of active users daily.
- Verified profile: Buyers can see your profile, which generates trust.
- Ease of use: Posting an ad is simple and quick.
- Direct interaction: Easily communicate with interested parties through Messenger.
Why choose Facebook Marketplace?
For those looking for widespread exposure at no cost, Facebook Marketplace is an unbeatable option. Its integration with the social network facilitates promotion and contact with buyers.
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Tips for successfully selling your car
Selling your car is not just a matter of choosing the right portal; you also need to optimize your ad and prepare to attract potential buyers. Here are some key tips:
1. Quality photos
- Show the car from all angles.
- Proper lighting: Avoid shadows and reflections.
- Highlight details: Interior, engine, and any special features.
2. Detailed description
- Include all specifications: Make, model, year, mileage.
- Be honest: Mention any defects or recent repairs.
- Use keywords: Helps your ad appear in more searches.
3. Competitive price
- Research the market: Compare prices of similar models.
- Consider negotiations: Decide if you are willing to lower the price.
- Offer incentives: Such as including accessories or warranties if possible.
4. Respond quickly
- Customer service: Respond to inquiries quickly and courteously.
- Facilitate contact: Provide multiple ways to communicate.
- Organize tests: Availability for interested parties to test the car.
5. Up-to-date documentation
- Current ITV: Ensure that the technical inspection is up to date.
- In order paperwork: Have all necessary documentation prepared.
- Maintenance history: If you have it, show it to build trust.
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Conclusion
Choosing the right portal to sell your car in Spain can greatly facilitate the process and increase your chances of success. Whether you opt for specialized platforms like Coches.net or Autocasión, generalist portals like Milanuncios, or emerging social networks like TikTok and Instagram, the important thing is to adapt your strategy to the audience you wish to reach.
Remember that a good presentation, transparency, and willingness are key to attracting potential buyers. Get ready, choose the platform that best fits your needs, and sell your car efficiently! Also, new platforms like TikTok can greatly help you stand out and reach a different audience.
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Keywords: sell cars, dealership, buy and sell, second-hand car portals.
