
Increase your leads by 50% with multi-posting of vehicles
23 Feb 2024
Multiposting is a key tool to maximize the visibility and reach of vehicle ads. By publishing your stock on multiple portals simultaneously, you can significantly increase the number of leads and sales for your business. In this article, we will show you how to implement a multiposting system to increase your leads.
Increase the visibility of your cars
Publishing your vehicle stock on a single portal greatly limits the number of people who will see your ads. Multiposting solves this problem by distributing each ad simultaneously across multiple platforms like Coches.net, Wallapop, Milanuncios, Autoscout...
In this way, you exponentially increase visibility as you are tapping into the different unique user bases of each portal. The more sites you cover, the broader and more diverse the audience reached will be.
An effective multiposting system can boost the visibility of your ads, attracting much more traffic to your vehicle stock.
Reach more potential customers
This increase in visibility directly translates to reaching a larger number of potential buyers interested. By covering multiple platforms, you are maximizing your chances of connecting with potential customers who are looking for exactly the type of vehicle you have available.
Many users often have a preference for certain portals over others. By implementing multiposting, you can capture buyers from all these platforms, leaving no niche unexplored.
Save time by posting automatically
Manually posting each vehicle on different portals can be time-consuming and tedious. Multiposting automates this entire process, saving you valuable hours.
You only need to load the information once into the system, and it will take care of distributing each ad to all the integrated portals, without the need for manual intervention.
This greatly increases efficiency and reduces the possibility of making data entry errors.
Improve the quality of your ads
The quality of the ad plays a decisive role in attracting the attention of potential buyers and generating valuable leads.
Many multiposting systems include tools to improve the quality of ads, such as:
Approved databases: prevent inconsistencies or errors in the provided information.
Performance analysis: allows detecting the most popular vehicles, average selling time, etc. to optimize the ads.
Structured data: use of standardized taxonomies that enhance indexing and search.
Maximize sales opportunities
Ultimately, the goal is to sell more cars. Multiposting, by expanding reach, improving ad quality, and connecting with more potential buyers, maximizes your chances of making sales.
Some systems are also integrated with CRMs that allow you to deeply understand your incoming leads. This makes it easier to personalize communication to convert more interested parties into actual buyers.
Cover more portals and audiences
Multiposting systems not only cover local or national portals but also international ones. This significantly expands the audience you can access.
If you have uncommon or niche vehicles, posting them globally can connect you with specific buyers outside your country who are looking for exactly that model.
Receive more interested contacts
Greater visibility and reach directly translate into a substantial increase in generated leads. These are contacts from users who have shown interest by requesting more information, scheduling an appointment, etc.
An effective multiposting system should facilitate the centralized management of all incoming leads so that no potential opportunity is lost.
Get more coverage effortlessly
A major advantage of multiposting is achieving wide coverage across multiple portals with minimal effort on your part. Once set up correctly, the entire process is handled automatically.
This allows you to focus your time and resources on higher-value areas to drive your business growth.
Simplify the management of incoming leads
Addressing and properly managing each incoming lead is key to converting interest into a real sale. Multiposting systems include tools to facilitate this:
Centralized lead tracking
Automated WhatsApp communication
Integration with your existing CRM
Real-time reports and metrics
This greatly streamlines the process and maximizes conversions.
Focus your time on selling, not publishing
The automation of the posting process allows you to focus your time and efforts on high-value tasks: serving customers, negotiating, and closing sales.
Your time is valuable, so let multiposting handle the bulk posting while you concentrate on selling.
Recommended strategy from Dealcar
From our platform, we bring together different tools to provide you with the best strategy on the market without relying on more suppliers. Let me explain:
A interested person enters through any Marketplace like Coches.net and is automatically answered via WhatsApp thanks to our CRM.
They receive an offer along with a link, where they will be redirected to your transactional website.
Once on the website, the potential customer will see more specific data about the car, videos, or even information about the dealership.
All this will generate a sense of trust and security, and from that same website, the customer can either schedule an appointment, call, or reserve the car at any time.
Implement an effective multiposting strategy
Simply activating multiposting does not guarantee results. It is essential to design an effective comprehensive strategy:
Optimize the information of each ad
Regularly update prices and availability
Segment your stock into groups with similar characteristics
Prioritize vehicles with higher demand
Take advantage of advanced options like automated rules
This will ensure that you are maximizing the benefits of multiposting.
Measure and optimize performance
It is essential to monitor key metrics to identify optimization opportunities:
Vehicles with the most leads generated
Average time to sell each model
Number of postings per portal
Error or warning rate
These insights allow you to quickly detect and correct any issues, as well as highlight the best performing vehicles and portals.
Automate as much as possible
Make the most of the automations offered by the multiposting solution to save time and effort:
Automatic updates when sales are registered
Re-posting of vehicles out of stock after X days
Email alerts when there are errors or inconsistencies
The more tasks you can automate, the more efficient the multiposting process will be.
Leverage integrations with CRMs and other tools
Some multiposting solutions come pre-integrated with popular CRMs and dealer management software. This allows you to:
Real-time data synchronization
Unified lead tracking
Seamless sales processes
A single source of updated information
Integrations are key to reducing manual work and improving customer experience.
Conclusion
As you have seen throughout this article, implementing multiposting through an automated system can make a significant difference in your business results. Thatβs why at Dealcar, we offer the most powerful multiposting tool on the market, fully linked to an automated CRM system through WhatsApp.
It is a highly effective strategy that allows you to scale operations in a sustainable manner without requiring more time or personnel.
So if you haven't incorporated multiposting into your business yet, now is the ideal time to start!
