Advanced remarketing strategies for VO stock
31 Oct 2025
Why is remarketing key in the used vehicle (VO) stock of dealerships?
The second-hand vehicle (VO) market is becoming increasingly competitive. Many dealerships manage to attract visitors to their website or showroom, but not all convert on the first visit. This is where remarketing comes in: a key tool to maintain interest, recover lost opportunities, and increase the profitability of the VO stock.
1.1 Current situation of the VO market
Digitalization has changed buying habits. Users compare, research, and revisit decisions at various moments. Remarketing allows presence at those key touchpoints.
1.2 What we understand by remarketing in the VO context
Remarketing is a strategy that allows you to impact users who have already interacted with the dealership: they visited the website, viewed a specific car, or left their details. Its objective is to bring them back with relevant messages.
2. Foundations of an effective remarketing strategy for dealerships
2.1 Smart audience segmentation
A good strategy starts by knowing who we are targeting. Examples of segments:
Visitors who viewed used vans
Customers who purchased more than 2 years ago
Leads who did not respond to the sent offer
2.2 Remarketing channels and formats
Display Ads: visual banners on other websites
Social Media: Facebook and Instagram allow personalized audiences
Email remarketing: recovery of abandoned forms or carts
2.3 Necessary tools and data
Updated CRM with customer history
Pixel or tracking code on the website
Integrations with platforms such as Google Ads or Meta Business
3. Advanced strategies: Cross-sell and Up-sell applied to VO stock
3.1 Cross-sell: what it is and how to use it
It consists of offering complementary products or services to what the customer has already shown interest in:
Comprehensive insurance for a premium VO
Warranty extension
Maintenance packages or accessories (mats, sensors, etc.)
3.2 Up-sell: what it is and how to apply it
It aims for the customer to choose a higher version of the vehicle they initially considered:
Suggest a newer model for a small price difference
Offer a car with more equipment for advantageous financing
3.3 How to combine them in the sales funnel
In initial phases: Up-sell based on searches
After interest: Cross-sell of after-sales services
4. Step-by-step guide to implement your VO remarketing campaign
4.1 Inventory preparation and message
Identify cars with higher stock or slow rotation
Prepare personalized messages: "Take advantage of this VO with 1 year of warranty at no cost"
4.2 Audience setup
Create audiences in Google Ads or Meta: by visited model, by actions on the site, or CRM lists
4.3 Ad design
Real images of the car
Direct and urgent messages: "Last units", "Offer until the end of the month"
4.4 Monitoring and optimization
Review CTR, conversions, time on site
Adjust creatives or frequency of impressions
5. How to measure the success of your VO remarketing strategy
5.1 Key KPIs
Campaign conversion rate
Cost per lead
Increase in average sale value (thanks to up/cross-sell)
5.2 Qualitative indicators
Customers returning to the dealership
Improvement in stock turnover
6. Remarketing checklist for VO dealerships
[ ] Clear customer segmentation
[ ] Updated inventory with model priority
[ ] Clean and connected CRM
[ ] Audiences created by behavior
[ ] Messages adapted by user type
[ ] Ads with real urgency
[ ] Weekly results tracking
7. Comparative table of strategies
Strategy | When to use it | Benefit | Applied example |
|---|---|---|---|
Up-sell | Interest in basic models | Increases average ticket | Offer the same model but with more extras |
Cross-sell | Purchase almost decided | Improves profitability | Add insurance or extra warranty to the VO |
8. Real example: how a dealership increased its sales with remarketing
A dealership with excess stock in used SUVs identified visitors who viewed those models but did not leave details. They launched a remarketing campaign with up-sell (offers on versions with superior equipment) and cross-sell (bonus for hiring insurance and warranty). Result: +30% conversion and +18% in average sale value.
9. FAQs about remarketing for dealerships
What is the difference between remarketing and retargeting?
Both aim to impact users again, but remarketing is more database-driven while retargeting relies on cookies and pixels.
How long should a VO remarketing campaign last?
It depends on the buying cycle, but between 14 and 30 days is usually ideal.
Can I do remarketing without my own website?
It is more limited, but if you use portals like Dealcar that allow pixels or integrations, it is possible.
10. Conclusion and call to action
Remarketing is not just a recovery technique: if implemented well, it is a direct way to sell more and better. If you manage a VO dealership, start applying these strategies today and you will see clear results in turnover and profitability.
Do you want help setting up your remarketing strategy? Contact Dealcar and we'll guide you step by step.
