How to launch automated and scalable featured "used car" campaigns

In a market as competitive as the used car market, it is not enough to have good stock: you need to know how to show it at the right time and on the right channel. "Featured cars" campaigns allow you to focus on specific units, generate immediate interest, and accelerate turnover. But for these campaigns to be effective, they must be automated and scalable.

In this article, we at Dealcar explain step by step how to plan, launch and maintain them with minimal effort and maximum impact.

Why run featured car campaigns?

1. You accelerate the sale of specific units

When you have cars that have been in stock for a long time or are high-turnover, highlighting them can give them the final push to sell.

2. You generate traffic and inquiries

A well-presented car with an attractive offer usually attracts more clicks, calls, and messages. This increases sales opportunities.

3. You position your brand

Displaying a constant flow of attractive cars generates trust and reputation. The customer sees that you have active stock and frequent offers.

Key elements of an automated campaign

Smart stock selection

• Vehicles with more than 60 days in stock

• Units with high margin or with specific discounts

• Popular models or with favorable seasonality (SUVs before winter, convertibles in summer)

Distribution channels

• Social media (Facebook, Instagram, TikTok)

• Email marketing campaigns

• Google Ads / Facebook Ads

• WhatsApp marketing to your own contacts

• Dealer website and portals

Creatives and messages

• Attractive images (high quality, edited)

• Clear calls to action: "Reserve online", "Request info via WhatsApp", "Only this week"

• Temporary offers, extended warranty, or included services

Automation

• Schedule automatic email sends every week with new cars

• Campaigns on social media with dynamic catalogs (with pixel and automatic feed)

• Integration with your CRM to send offers based on customer interest

Table: channels and recommended campaign types

How to create a campaign step by step

1. Define the objective

• Do you want to rotate old stock?

• Do you want to promote high-margin cars?

• Do you want to capture leads with a hook?

2. Choose the cars to highlight

Use your management system (like Dealcar) to filter stock based on days on display, margin, demand, etc.

3. Prepare the creatives

• Professional photos

• Banners with eye-catching prices or discounts

• Clear and action-oriented texts

4. Schedule the campaign

• On social media: with Business Manager, you can upload the catalog and let the system automatically show the cars based on interest

• In email: use tools like Mailchimp, Brevo, or integrations from your CRM

• On WhatsApp: prepare a brief, personalized template to send from your database

5. Measure the results

• Clicks, views, forms submitted, calls, reservations

• Cars that have sold after being highlighted

Best practices for scalability

• Create design templates to save time

• Keep weekly campaigns scheduled with featured cars via feed

• Automate stock selection based on conditions (for example: cars > 60 days + margin > X%)

• Reuse the data from generated leads for future actions

• Use your CRM or DMS to feed campaigns without duplicating tasks

Conclusion

Highlighting certain used cars can make a difference in sales, but it shouldn't take hours each week. Automating and scaling these campaigns is possible even in independent dealerships. With the right tools, like those offered by Dealcar, you can launch visual, effective, and measurable campaigns with just a few clicks.

Make your most interesting cars stand out. And remember: what is not communicated, does not sell.

FAQ – Frequently Asked Questions

How many cars should I highlight in each campaign?

The ideal number is between 3 and 5 units. Enough to attract without saturating.

How often should I launch a campaign?

It depends on the channel. Email can be weekly; social media, continuous; WhatsApp, every 15 days.

Do I need paid tools to automate?

Not necessarily. There are free or very affordable options, and many integrate with systems like Dealcar.

How do I know if the campaign is working?

Measure clicks, interactions, leads, and sales after each action. Compare with previous weeks.

Can I highlight different cars based on the type of customer?

Yes. Using your CRM, you can segment and send only what fits their interests.