Dealcar vs MotorK
19 Sept 2025
Digitizing a dealership in 2025 is not just about having a nice website or posting cars on portals: it’s about having an agile, connected, and efficient ecosystem. In this article, we compare two relevant platforms in the sector: Dealcar and MotorK, to help you make the best decision for your business.
What are Dealcar and MotorK?
Dealcar is an all-in-one platform for used car dealerships, which integrates in the cloud: stock management, publication on portals, CRM, contract creation, invoicing, customized website, and mobile app. Everything is connected and easy to use.
MotorK is a suite of modular solutions that includes tools like WebSparK (webs), LeadSparK (CRM), or StockSparK (stock management). Although they offer powerful functions, their technology is based on old systems and disconnected modules, which complicates their use and integration.
Comparison of key functionalities
Feature | Dealcar | MotorK |
|---|---|---|
Inventory Management | Complete: stock, costs, REBU, documents, AI for photos | StockSparK: basic publication and control of inventory |
Multi-Publication | To premium portals, Google VLA, social media, integrated website | Publication from StockSparK to portals |
Website for Dealership | Website included, personalized and maintained by Dealcar | WebSparK: modular design but requires external configuration and maintenance |
CRM / Lead Management | Included, with automated processes and integrated tracking | LeadSparK: powerful CRM but separate, not natively connected to other modules |
Contracts and Invoicing | Customizable contracts, automatic invoices, REBU calculation | Has contracts, but its configuration is complex and not user-friendly |
Mobile App (iOS/Android) | ✔️ Complete native application for dealerships | ❌ No mobile app available |
Interface and Usability | Intuitive, modern, with training included | Considered complex, outdated, with a slow learning curve |
Customer Support | Average response time < 2 min from the app | Slow support, difficult onboarding, lack of personalized attention |
Base Price (CRM) | All-inclusive price | Price per modules |
Pricing Structure | All-inclusive and scalable by functionalities | Price per module: CRM, web, stock, etc. are paid separately |
Integration between Modules | Connected suite, cloud-native | Independent modules with partial integrations and technologically outdated |
Updates and Evolution | Frequent iterations, continuous improvements | Fragmented development due to acquisitions and lack of coherence between products |
User Experience and Usability: A Clear Difference
Dealcar stands out for its ease of use from day one. Its interface is designed for dealerships, without unnecessary technicalities. Having everything connected means you don’t need to go from module to module or depend on complex integrations.
MotorK, on the contrary, has been acquiring companies and modules that don't always integrate well. This creates friction, duplication, and an experience that many users describe as frustrating.
Customer Support and Onboarding: Agility vs. Friction
Rapid and accessible support is a priority for dealerships. Dealcar offers assistance from the app itself with an average response time of less than 2 minutes.
MotorK, according to comments from users and current clients, presents frequent problems in onboarding: delays in configurations, lack of technical personnel, and slow responses to incidents.
Prices and Perceived Value
Dealcar has a clear and competitive pricing structure, with scalable plans starting from €59/month, including full functionalities based on the size of the business.
MotorK has a less transparent model. Only LeadSparK costs from €200/month for a single license, not including other modules like web or stock.
Integration, Technology, and Future
Dealcar is a cloud-native platform, developed from scratch to be connected, scalable, and evolving. Its updates are frequent and its functionalities grow rapidly.
MotorK has had difficulties integrating its various acquisitions. The modules are not always synchronized, leading to costs in time and money for dealerships. Moreover, not having an app is a significant limitation today.
Which Should Your Dealership Choose?
The conclusion is clear: Dealcar is a much more modern, agile, connected, and cost-effective alternative for dealerships looking for a unified platform that is easy to use and without hidden costs.
MotorK, although it has a presence in the market and advanced standalone solutions, falls behind in usability, integration, and support—three key aspects for a dealership in 2025.
Frequently Asked Questions (FAQ)
Does MotorK Have a Mobile App?
No, it currently does not offer a native mobile application for iOS or Android.
Are the MotorK Modules Really Integrated?
Not entirely. Products like LeadSparK and StockSparK are partially connected and with old technology.
How Much Does MotorK Cost Compared to Dealcar?
Only LeadSparK costs from €189.75/month. Dealcar offers more functionalities starting at €59/month.
Can I Migrate from MotorK to Dealcar Without Issues?
Yes, Dealcar offers complete support in migration, initial training, and personalized support.
What Support Does Dealcar Offer Compared to MotorK?
Dealcar responds from the app in less than 2 minutes. MotorK has slow onboarding and inconsistent support according to current customer reviews.
Digitizing a dealership in 2025 is not just about having a nice website or posting cars on portals: it’s about having an agile, connected, and efficient ecosystem. In this article, we compare two relevant platforms in the sector: Dealcar and MotorK, to help you make the best decision for your business.
What are Dealcar and MotorK?
Dealcar is an all-in-one platform for used car dealerships, which integrates in the cloud: stock management, publication on portals, CRM, contract creation, invoicing, customized website, and mobile app. Everything is connected and easy to use.
MotorK is a suite of modular solutions that includes tools like WebSparK (webs), LeadSparK (CRM), or StockSparK (stock management). Although they offer powerful functions, their technology is based on old systems and disconnected modules, which complicates their use and integration.
Comparison of key functionalities
Feature | Dealcar | MotorK |
|---|---|---|
Inventory Management | Complete: stock, costs, REBU, documents, AI for photos | StockSparK: basic publication and control of inventory |
Multi-Publication | To premium portals, Google VLA, social media, integrated website | Publication from StockSparK to portals |
Website for Dealership | Website included, personalized and maintained by Dealcar | WebSparK: modular design but requires external configuration and maintenance |
CRM / Lead Management | Included, with automated processes and integrated tracking | LeadSparK: powerful CRM but separate, not natively connected to other modules |
Contracts and Invoicing | Customizable contracts, automatic invoices, REBU calculation | Has contracts, but its configuration is complex and not user-friendly |
Mobile App (iOS/Android) | ✔️ Complete native application for dealerships | ❌ No mobile app available |
Interface and Usability | Intuitive, modern, with training included | Considered complex, outdated, with a slow learning curve |
Customer Support | Average response time < 2 min from the app | Slow support, difficult onboarding, lack of personalized attention |
Base Price (CRM) | All-inclusive price | Price per modules |
Pricing Structure | All-inclusive and scalable by functionalities | Price per module: CRM, web, stock, etc. are paid separately |
Integration between Modules | Connected suite, cloud-native | Independent modules with partial integrations and technologically outdated |
Updates and Evolution | Frequent iterations, continuous improvements | Fragmented development due to acquisitions and lack of coherence between products |
User Experience and Usability: A Clear Difference
Dealcar stands out for its ease of use from day one. Its interface is designed for dealerships, without unnecessary technicalities. Having everything connected means you don’t need to go from module to module or depend on complex integrations.
MotorK, on the contrary, has been acquiring companies and modules that don't always integrate well. This creates friction, duplication, and an experience that many users describe as frustrating.
Customer Support and Onboarding: Agility vs. Friction
Rapid and accessible support is a priority for dealerships. Dealcar offers assistance from the app itself with an average response time of less than 2 minutes.
MotorK, according to comments from users and current clients, presents frequent problems in onboarding: delays in configurations, lack of technical personnel, and slow responses to incidents.
Prices and Perceived Value
Dealcar has a clear and competitive pricing structure, with scalable plans starting from €59/month, including full functionalities based on the size of the business.
MotorK has a less transparent model. Only LeadSparK costs from €200/month for a single license, not including other modules like web or stock.
Integration, Technology, and Future
Dealcar is a cloud-native platform, developed from scratch to be connected, scalable, and evolving. Its updates are frequent and its functionalities grow rapidly.
MotorK has had difficulties integrating its various acquisitions. The modules are not always synchronized, leading to costs in time and money for dealerships. Moreover, not having an app is a significant limitation today.
Which Should Your Dealership Choose?
The conclusion is clear: Dealcar is a much more modern, agile, connected, and cost-effective alternative for dealerships looking for a unified platform that is easy to use and without hidden costs.
MotorK, although it has a presence in the market and advanced standalone solutions, falls behind in usability, integration, and support—three key aspects for a dealership in 2025.
Frequently Asked Questions (FAQ)
Does MotorK Have a Mobile App?
No, it currently does not offer a native mobile application for iOS or Android.
Are the MotorK Modules Really Integrated?
Not entirely. Products like LeadSparK and StockSparK are partially connected and with old technology.
How Much Does MotorK Cost Compared to Dealcar?
Only LeadSparK costs from €189.75/month. Dealcar offers more functionalities starting at €59/month.
Can I Migrate from MotorK to Dealcar Without Issues?
Yes, Dealcar offers complete support in migration, initial training, and personalized support.
What Support Does Dealcar Offer Compared to MotorK?
Dealcar responds from the app in less than 2 minutes. MotorK has slow onboarding and inconsistent support according to current customer reviews.
Digitizing a dealership in 2025 is not just about having a nice website or posting cars on portals: it’s about having an agile, connected, and efficient ecosystem. In this article, we compare two relevant platforms in the sector: Dealcar and MotorK, to help you make the best decision for your business.
What are Dealcar and MotorK?
Dealcar is an all-in-one platform for used car dealerships, which integrates in the cloud: stock management, publication on portals, CRM, contract creation, invoicing, customized website, and mobile app. Everything is connected and easy to use.
MotorK is a suite of modular solutions that includes tools like WebSparK (webs), LeadSparK (CRM), or StockSparK (stock management). Although they offer powerful functions, their technology is based on old systems and disconnected modules, which complicates their use and integration.
Comparison of key functionalities
Feature | Dealcar | MotorK |
|---|---|---|
Inventory Management | Complete: stock, costs, REBU, documents, AI for photos | StockSparK: basic publication and control of inventory |
Multi-Publication | To premium portals, Google VLA, social media, integrated website | Publication from StockSparK to portals |
Website for Dealership | Website included, personalized and maintained by Dealcar | WebSparK: modular design but requires external configuration and maintenance |
CRM / Lead Management | Included, with automated processes and integrated tracking | LeadSparK: powerful CRM but separate, not natively connected to other modules |
Contracts and Invoicing | Customizable contracts, automatic invoices, REBU calculation | Has contracts, but its configuration is complex and not user-friendly |
Mobile App (iOS/Android) | ✔️ Complete native application for dealerships | ❌ No mobile app available |
Interface and Usability | Intuitive, modern, with training included | Considered complex, outdated, with a slow learning curve |
Customer Support | Average response time < 2 min from the app | Slow support, difficult onboarding, lack of personalized attention |
Base Price (CRM) | All-inclusive price | Price per modules |
Pricing Structure | All-inclusive and scalable by functionalities | Price per module: CRM, web, stock, etc. are paid separately |
Integration between Modules | Connected suite, cloud-native | Independent modules with partial integrations and technologically outdated |
Updates and Evolution | Frequent iterations, continuous improvements | Fragmented development due to acquisitions and lack of coherence between products |
User Experience and Usability: A Clear Difference
Dealcar stands out for its ease of use from day one. Its interface is designed for dealerships, without unnecessary technicalities. Having everything connected means you don’t need to go from module to module or depend on complex integrations.
MotorK, on the contrary, has been acquiring companies and modules that don't always integrate well. This creates friction, duplication, and an experience that many users describe as frustrating.
Customer Support and Onboarding: Agility vs. Friction
Rapid and accessible support is a priority for dealerships. Dealcar offers assistance from the app itself with an average response time of less than 2 minutes.
MotorK, according to comments from users and current clients, presents frequent problems in onboarding: delays in configurations, lack of technical personnel, and slow responses to incidents.
Prices and Perceived Value
Dealcar has a clear and competitive pricing structure, with scalable plans starting from €59/month, including full functionalities based on the size of the business.
MotorK has a less transparent model. Only LeadSparK costs from €200/month for a single license, not including other modules like web or stock.
Integration, Technology, and Future
Dealcar is a cloud-native platform, developed from scratch to be connected, scalable, and evolving. Its updates are frequent and its functionalities grow rapidly.
MotorK has had difficulties integrating its various acquisitions. The modules are not always synchronized, leading to costs in time and money for dealerships. Moreover, not having an app is a significant limitation today.
Which Should Your Dealership Choose?
The conclusion is clear: Dealcar is a much more modern, agile, connected, and cost-effective alternative for dealerships looking for a unified platform that is easy to use and without hidden costs.
MotorK, although it has a presence in the market and advanced standalone solutions, falls behind in usability, integration, and support—three key aspects for a dealership in 2025.
Frequently Asked Questions (FAQ)
Does MotorK Have a Mobile App?
No, it currently does not offer a native mobile application for iOS or Android.
Are the MotorK Modules Really Integrated?
Not entirely. Products like LeadSparK and StockSparK are partially connected and with old technology.
How Much Does MotorK Cost Compared to Dealcar?
Only LeadSparK costs from €189.75/month. Dealcar offers more functionalities starting at €59/month.
Can I Migrate from MotorK to Dealcar Without Issues?
Yes, Dealcar offers complete support in migration, initial training, and personalized support.
What Support Does Dealcar Offer Compared to MotorK?
Dealcar responds from the app in less than 2 minutes. MotorK has slow onboarding and inconsistent support according to current customer reviews.
Book an appointment and grow your dealership
Up to 30% more local visits and leads
With a website optimized for your area, Google ranks you better and attracts more interested customers.
Increase your sales by up to 20% by conveying trust
Professional website with online payment and AI-generated photos that convey trust and accelerate purchasing.
Reduce up to a -15% your costs and improve margins
Control prices, margins, and stock in a single software that simplifies management.
Everything in your pocket
Manage your dealership from the app and the web, wherever you are.
Book an appointment and grow your dealership
Up to 30% more local visits and leads
With a website optimized for your area, Google ranks you better and attracts more interested customers.
Increase your sales by up to 20% by conveying trust
Professional website with online payment and AI-generated photos that convey trust and accelerate purchasing.
Reduce up to a -15% your costs and improve margins
Control prices, margins, and stock in a single software that simplifies management.
Everything in your pocket
Manage your dealership from the app and the web, wherever you are.
Book an appointment and grow your dealership
Up to 30% more local visits and leads
Increase your sales by up to 20% by conveying trust
Reduce up to a -15% your costs and improve margins
Everything in your pocket
The platform that automates the management of your buying and selling and increases your income.
PRODUCT
Types of customers
©2024 Dealcar. All rights reserved
The platform that automates the management of your buying and selling and increases your income.
PRODUCT
Types of customers
©2024 Dealcar. All rights reserved
The platform that automates the management of your buying and selling and increases your income.
PRODUCT
Types of customers
©2024 Dealcar. All rights reserved